PWUDL (People Who Usually Don’t Lecture) at JW3 London

What is it?

People Who Don’t Normally Lecture is a unique educational event format that has been created by Israeli social impact organisation, ZE.ZE, and gathers people who live in the same city to get to know each other behind the labels.

As the name implies, the project trains up ta selection of speakers from the British Jewish community who do not usually have the opportunity to tell their individual, complex and inspiring stories to an audience. We will give the podium to those who: may have a specific disability which people do not understand; or to someone who has a job that people don’t know about in the community; or to someone who has had a life experience that is helpful for others to hear.

The format is 6-8 speakers, on stage for 10 minutes each.

All stories will be recorded by video and audio and turned into podcasts and educational resources for wider dissemination.


We feel that this format would be a perfect one to introduce to the UK Jewish community where we hope that it will begin to foster a new way of listening and speaking with each other and humanising those who are part of our multi-textured community.

The format has already been incredibly successful in Israel and globally – reaching tens of thousands of people over the past five years. We feel we can make this event a mainstay in the Jewish community for the years to come. 

What we are looking for

We are looking for sponsorship to cover the training of the speakers, event production and post-production.  

Thus Far

  •  We have received training by ZE.ZE in Israel on the event format.

  • JW3, the Jewish community centre, has agreed to partner with us and host the event at no cost. They also are acting fiscal agents for the event.

  • We have set a provisional date in October 2019 for the event

  • The Jewish News has agreed to be our media partner, which will be essential for our call out for speakers.

  • We have received some initial seed funding from the Schusterman Foundation

  • Concurrent to our event will be other PWUDL events happening in Chicago and New York – we hope to share costs on the advertising and podcasting.

Who are we?

Juliet Simmons is the founder and Director of Piece of Cake, a creative consultancy.  Her background is in event production, advertising and marketing and she has worked with blue-chip clients around the world. Juliet was the Creative Director at the JCC for London (now JW3 – for six years where she was responsible for creating the organisations initial brand identity and curating it's programme of events.  She has worked with the Book Council for London’s Jewish Book Week and volunteers for Ministry of Stories and at a monthly drop in centre for refugees and asylum seekers.

Stephen Shashoua is an award-winning innovator in the social cohesion field who led the London based Three Faiths Forum (now Faith & Belief Forum) for more than 10 years, turning it into one of the UK’s largest interfaith and intercultural organisations.

He currently works through the arts, conflict transformation, and organisational development, engaging with themes of identity and social cohesion primarily in the NGO, academic, and policy sectors by means of facilitated spaces, research, and programming. He was named one of ‘40 Jews under 40’ making a positive difference to the British Jewish community.

We are only at the beginning of our journey, so watch this space for updates.

For more information, or to get involved please contact us on or